Häagen-Dazs' CMO details how a rebranding ties to the company's diversity goals
Häagen-Dazs' CMO details how a rebranding ties to the company's …
May 19, 2021
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Heineken devises bottle opener that shuts down work apps
Heineken devises bottle opener that shuts down work apps
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How Coke and Pepsi's rivalry shaped marketing — and where it goes next
How Coke and Pepsi's rivalry shaped marketing — and where it …
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Campaign of the Year: Procter & Gamble's 'The Choice'
Campaign of the Year: Procter & Gamble's 'The Choice'
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9 campaigns that struck a chord in 2021
9 campaigns that struck a chord in 2021
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FanDuel bets on mainstream audiences with first national campaign
FanDuel bets on mainstream audiences with first national camp…
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Axe targets Gen Z with open-minded approach to attraction in new ads
Axe targets Gen Z with open-minded approach to attraction in new ads
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How Sonic Drive-In swapped its iconic pitchmen for a 'pandemic-p…
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M&M's updates branding — including mascots — to put inclus…
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Dove's body-positive packaging change backfires
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Gillette's #MeToo-inspired ad sparked social media outcry — he…
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Campaign Trail: RXBAR embodies 'no BS' philosophy in return to fitn…
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Nike's 'Dream Crazier' spot with Serena Williams celebrates femal…
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Burger wars: How Burger King's rivalry with McDonald's reverberat…
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Inside Domino’s recipe for success with ‘Stranger Things’ fanatics
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Coca-Cola kicks off digitally driven World Cup campaign
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Burger King's moldy Whopper ad sparks visceral reactions, but scor…
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Coca-Cola refreshes brand with global campaign built around shar…
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Dove urges parents to have the 'selfie talk' about harmful effects o…
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Analysis: Nike scores 31% sales spike following launch of Kaepern…
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'Fortnite' virtual rap concert draws record 12.3M attendees
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Southwest Airlines shares 175 customer stories in 'Transfarency…
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Coors Light breaks from past strategy in millennial-focused push
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PepsiCo's Bubly illustrates importance of LGBTQ chosen fam…
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Dove offers to pay other brands to diversify their ads
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Campaign Trail: Liquid I.V. fuels play to prove hydration isn’t just f…
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Coca-Cola cans activate animated stories in AR
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Burger King links TV ad with QR code to offer up free Whoppers
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La-Z-Boy spins Kristen Bell's social spat into sponsorship
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