Digital Marketing News | Marketing Dive
Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
Adam Driver turns 5-star Amazon reviews into theatrical …
Nov 20, 2024 · In three of the campaign’s initial spots, Driver narrates reviews of a plush seal, a Dutch oven and — in a minute-plus ad — a banana slicer that has found viral success over the years. In the ads, a suited Driver sits on a leather chair in front of a Christmas tree, Amazon boxes and a pianist playing a version of “O Tannenbaum” reminiscent of …
Amazon’s holiday campaign spotlights classic song, acts of kindness
Nov 5, 2024 · Dive Brief: Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt Bacharach and Hal David song “What the World Needs Now Is …
New brands jump at endorsement deals with influencers, …
Sep 30, 2024 · The “2024 Celebrities & Influencer Report” from SponsorUnited evaluated over 650 brands and 1,350 deals. The report also evaluated 3,000 celebrity and influencer posts made between Sept. 3, 2023 and Sept. 2, 2024.
Top marketing conferences to attend in 2025 | Marketing Dive
Oct 1, 2024 · CES. Jan. 7-10 Las Vegas. The Consumer Electronics Show is a trade-only event for professionals affiliated with the consumer technology industry. The event is a space for global brands to meet new partners, unveil innovative releases and breakthroughs and engage with immersive activations and demos.
Coca-Cola kicks off digitally driven World Cup campaign
Sep 1, 2022 · Dive Brief: Coca-Cola launched a campaign around the FIFA World Cup 2022, per details shared with Marketing Dive. The "Believing is Magic" campaign builds on the brand's "Real Magic" platform and features a 60-second hero film.
The impact of in-store signage on consumer purchase decisions
Sep 7, 2021 · In-store signage might seem “old-school,” but it effectively drives revenue in today’s climate. In a recent consumer survey, Inmar found that 69% of shoppers recall seeing in-store product advertisements.
Starburst taps gen AI for campaign that is ‘Different Every Time’
May 9, 2024 · Over the last few years, Starburst has engaged younger consumers by activating around memes and viral content, specifically on TikTok. Previous efforts have revolved around viral self-love mantras and Gen Z interest in space.Most notably, Starburst found success in 2021 by tapping into interest around a Little Lad character that appeared in a 2007 ad for its Berries & Creme candies that had ...
Influencer Marketing News | Marketing Dive
Dec 19, 2024 · Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more emotionally led marketing ...
How General Mills refreshed its fruit snack brands to fend off ...
Oct 19, 2023 · NEW YORK — Big brand refreshes have been in vogue this year, a trend that’s perhaps most apparent in the food and beverage category as legacy marketers put new spins on old products.General Mills in the spring revamped its Gushers, Fruit Roll-Ups and Fruit by the Foot offerings for the first time in eight years, though not due to the types of headwinds that typically inspire a shakeup in ...