The Standard is a marketing name for Standard Insurance Company (Portland, Oregon), licensed in all states except New York, and The Standard Life Insurance Company of New York (White Plains, New …

standard, criterion, gauge, yardstick, touchstone mean a means of determining what a thing should be. standard applies to any definite rule, principle, or measure established by authority.

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A standard is an authoritative principle or rule that usually implies a model or pattern for guidance, by comparison with which the quantity, excellence, correctness, etc., of other things may be determined: …

A standard language is a variety of language that is used by governments, in the media, in schools and for international communication. There are different standard varieties of English in the world, such …

A standard is a level of quality or achievement, especially a level that is thought to be acceptable. The standard of professional cricket has never been lower.