The guy who spearheaded efforts to bankroll a Texas Tech football roster is also advocating for regulatory spending in ...

With new developments in NIL, allowing college athletics departments to allocate $20.5 million for their teams. For most, if ...

NIL is a hot topic, regardless of your fan affiliation. For Texas Longhorns fans, head coach Steve Sarkisian gave his full ...

This article was originally published on www.si.com/fannation/name-image-likeness as Steve Sarkisian sends blunt message to ...

JuJu Watkins, Flau’Jae Johnson and Azzi Fudd are among 14 top women’s college players signing NIL deals with Unrivaled, the ...

Johnny Manziel says he would've stayed longer at Texas A&M if he could've benefited off of his NIL. Former Texas A&M ...

Flexibility is essential as college football waits for the SEC and Big Ten to chart a course forward. With eight schools, the ...

Plenty of questions remain as coaches wonder what’s next for the College Football Playoff, NIL and the SEC schedule.

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

The bill could open the door for federal standards for NIL legislation, superseding the current state laws that provide ...

Guyton has become one of the most sought-after recruits in the 2027 class, as Rivals Industry Rankings place him as a ...

That’s a bold statement in the NIL era but Sarkisian isn’t shying away from the optics. In fact, between the high-end cars and his recruiting pitch speaks volumes about the way Texas is navigating the ...