AFC Bournemouth has agreed a training kit sponsorship agreement with SBK, the gambling brand owned by the UK betting exchange ...

BYD, one of the world’s leading manufacturers of electric cars, has become a global sponsor of Serie A side Inter Milan, ...

ESPN, NBC and Apple are the three companies in the running for Major League Baseball’s Sunday Night rights, a package that is ...

Viaplay Group and Norwegian commercial broadcaster TV2 have further strengthened their closer working ties, with an agreement ...

Golf’s Open Championship has retained free-to-air exposure in its domestic market with the BBC, the UK public broadcaster, ...

FC Union Berlin’s turbulent front-of-shirt sponsorship saga has been steadied for next season by the arrival of digital ...

Italian banking group Intesa Sanpaolo has confirmed it has signed on as the eighth top-tier domestic sponsor of the 2026 Winter Olympic and Paralympic Games in Milan and Cortina d’Ampezzo.

Wimbledon has been rewarded for choosing later start times for singles finals this year with record US viewing figures ...

The Friedkin Group, the US owner of AS Roma, Everton FC and AS Cannes, has launched a multi-club ownership vehicle which will be headed by former Clearlake Capital and Fenway Sports executive ...

Tottenham Hotspur has hired the newly-formed Altius8 agency to a role covering all aspects of the club’s commercial operations.

A move to end multi-club ownership (MCO) in Mexican football has led to Liga MX’s Atlas FC being put up for sale, with Club ...

US-based private equity firm Apollo Global Management is reportedly in talks over acquiring a major stake in Spanish LaLiga ...