ESPN, NBC and Apple are the three companies in the running for Major League Baseball’s Sunday Night rights, a package that is ...

BYD, one of the world’s leading manufacturers of electric cars, has become a global sponsor of Serie A side Inter Milan, ...

AFC Bournemouth has agreed a training kit sponsorship agreement with SBK, the gambling brand owned by the UK betting exchange ...

Golf’s Open Championship has retained free-to-air exposure in its domestic market with the BBC, the UK public broadcaster, ...

Viaplay Group and Norwegian commercial broadcaster TV2 have further strengthened their closer working ties, with an agreement ...

FC Union Berlin’s turbulent front-of-shirt sponsorship saga has been steadied for next season by the arrival of digital ...

Cricket matches at the Los Angeles 2028 Olympics have been purposely scheduled to maximise the television audience in India, ...

A move to end multi-club ownership (MCO) in Mexican football has led to Liga MX’s Atlas FC being put up for sale, with Club ...

US-based private equity firm Apollo Global Management is reportedly in talks over acquiring a major stake in Spanish LaLiga ...

Wimbledon has been rewarded for choosing later start times for singles finals this year with record US viewing figures ...

Liga Asobal, the top tier of handball in Spain, has returned to the energy sector for its latest title sponsor in a ...

White goods manufacturer Midea has expanded its football sponsorship portfolio, becoming the latest Chinese company signed by ...