In the chase for value, consumers this season are more likely to purchase gifts via multibrand retail channels compared to ...

Marketing chief Marisa Thalberg discussed how marketers can engage holiday shoppers amid economic uncertainty.

The tech giant is expanding access to its Reels trending ads solution, which has already been utilized by brands including ...

The first phase of the collaboration will integrate Criteo with Google Search Ads 360, opening more demand for retail media ...

Powered by Microsoft Azure OpenAI, Ask Ralph provides style inspiration by serving consumers shoppable versions of complete ...

Miss Conceptions” includes content meant to debunk misunderstandings about the cosmetics brand, like “Isn’t Mary Kay just for ...

A big game ad riffing on the “Fast & Furious” franchise was the starting point for a larger effort that has seen the ice ...

Front Row Connection is powered by Epsilon Retail Media and comes as the commerce media space continues to evolve and mature.

Kittle Things,” an original show from sports entertainment platform DAZN, has also drawn sponsorships from Little Caesars, Lysol and PrizePicks.

When You Know It’s Right, Don’t Change a Damn Thing” highlights how the bourbon brand has stayed true to its heritage instead of embracing fads.

Brands using Amazon DSP will be able to directly buy premium Netflix inventory, another sign of the e-commerce giant’s ...

The suit, similar to one filed by OpenX last month, comes as the remedy phase of Google’s ad-tech antitrust trial is set to ...