Google is bringing Gemini 3.7 Flash, its latest AI model, to Google Search. It is rolling out today globally in AI Mode for ...

Know when to use off-the-shelf AI, when to build custom systems, and what foundations you need before agents can deliver real ...

Google has clarified that Merchant Center for Agencies accounts can now link up to 1,000 client Merchant Center accounts ...

Why we care. Attribution windows play a key role in how conversions are credited to advertising campaigns. By allowing advertisers to choose any integer value instead of a handful of preset options, ...

Google will begin automatically migrating legacy Search campaign features to AI Max in September, with DSAs following next ...

Google is removing campaign-level language targeting from Search and AI Max for Search campaigns starting in late September, shifting responsibility for language matching to Google’s automated systems ...

This report shows you the AI scrape activity against referral traffic as a metric to help you determine of that bot activity returns value. Microsoft Clarity has added another new AI metric, this one ...

The brands cited in AI Overviews can influence which companies buyers investigate next, even when no one clicks the source. A buyer can click through to your website after making an important part of ...

AI referrals made up 1.1% of publisher visits after AI chats, with most traffic coming from direct visits and search.