Google is bringing Gemini 3.7 Flash, its latest AI model, to Google Search. It is rolling out today globally in AI Mode for ...

Google now lets advertisers measure new customer acquisition without affecting bidding, replacing a reporting workaround.

Google will begin automatically migrating legacy Search campaign features to AI Max in September, with DSAs following next ...

YouTube is overlaying static image ads during landscape mobile videos, potentially giving advertisers a new placement.

Know when to use off-the-shelf AI, when to build custom systems, and what foundations you need before agents can deliver real ...

ChatGPT ads now allows for conversion-optimized product feed campaigns, expanded measurement integrations and carousel ads ...

Microsoft's now lets advertisers appeal multiple disapproved text & image assets at once, reducing time spent resolving ...

Microsoft now lets advertisers block Audience Ads from appearing next to specific page titles, for more control over ad ...

Traditional attribution misses part of the AI buyer journey. Measure access, visibility, demand, referrals, pipeline, and revenue.

Advertisers can now use PMax store-goal campaigns to prioritize nearby, high-intent visitors across Google Maps, Waze and Search. Google published a new help document detailing Local customer ...

Google's mobile experiment displays participating advertisers' favicons and domain names above sponsored results.

Merchant Center is updating its reporting with new YouTube traffic classifications and expanded product-level performance insights. Google is updating Merchant Center performance reporting to align ...