The brand has signed three-time ATP title winner Frances Tiafoe, currently ranked 17th in the world, as its newest ambassador ...

Lululemon’s Chargefeel 3 running shoe brings the redesign of a familiar footwear favorite, weaving the popular Nulu fabric ...

The SI Golf team debates how to spice up the PGA Tour season finale, the ease of Kapalua and if there’s a worse gaffe than ...

The Swedish brand has brought actress Kathryn Newton and contract creator Mia Baker on board to expand its reach.

Max Homa's new clubs, clothes, coach and caddie. Viktor Hovland's good deal and bad toe. Tiger Woods' $10 mil win. More in the Monday Finish.

PGA Tour stars got candid with their expectations from the 2025 season. The American Tour kicked off its new season this week in Hawaii with the season-opening The Sentry.

One of the PGA Tour's biggest names is hoping an equipment change will lead to more fun (and success) on the course as the ...

Max Homa has officially switched his style and gear as the 2025 PGA Tour gets underway, choosing Cobra Puma Golf and ...

New coach. New shirt. New shoes. New clubs. Temporary caddie change. Just don't call it a reset for Homa. This is something ...

Lululemon’s golf line is classic in many ways, with solid-colored polos and quality pants and shorts focused on fit. Yet it’s ...

A number of big deals have been announced to start 2025 including Max Homa's move to Cobra Puma Golf and Lululemon ...

On Wednesday, Max Homa announced not only a new apparel deal with Lululemon but also an equipment deal with Cobra and ...