Brand loyalty isn't dead, but it is evolving. At Digital Silk, we've worked with hundreds of growing brands across industries ...

Christine Duffy, Carnival Cruise Line president, says lifetime perks no longer sustainable as passenger numbers soar.

Consumers are seeking more substantial value from loyalty programs, with 85% saying they want better discounts, according to ...

Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

Weeks after Carnival upset longtime cruisers with loyalty changes, Seabourn announces its own overhaul with new opt-in rules.

Seabourn is updating its loyalty program starting October 20, offering faster access to benefits, new member level thresholds, upgraded Wi-Fi and laundry perks and changes to the cruise award ...

Brands like Chipotle, Starbucks, Cava, and others are leaning on rewards to keep customers coming back and to build habits ...

Alaska Airlines extends Companion Fare benefit to Hawaiian Airlines flights, creating competitive advantages through enhanced ...

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities for brand engagement.

RaceWay has launched a customer loyalty program, RaceWay Rewards, in partnership with Par Technology Corp., to deliver ...

The goal? To let members earn and redeem points on "stays with soul," rather than the cookie-cutter properties that make up ...

Valor Oil-operated Hop Shop Convenience Store has revamped its loyalty program by eliminating tiers. Under the new program, ...