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Seven months after Adidas cut ties with Ye, the break-up continues “hurting” the brand, the CEO said as boxes of once-popular Yeezy shoes are still piling up in warehouses.
Adidas is releasing a second wave of Yeezy shoes into the market as it moves to clear out the inventory of its defunct collaboration with Ye, formerly known as Kanye West.
Adidas’ Yeezy sneakers were some of the most coveted and influential shoes, often selling for thousands of dollars on the resale market.
Yeezy products have been spotted at Adidas outlets, marking both a first for the line and a deviation from Adidas's stated sales strategy.
The Yeezy sneaker brand was born out of 2013 partnership between Adidas and Kanye West, who now goes by Ye. YEEZY Day, which originated in 2019, will take place again this year. It did not occur ...
Demand for Yeezy brand shoes is rising among sneakerheads after Adidas pulled the plug this week on its commercial partnership with Ye, the rapper better known as Kanye West, over his antisemitic ...
Adidas saw operating earnings dwindle by $441 million in the first three months of the year after its breakup with Ye and his Yeezy shoe brand.
Adidas' split from rapper Ye, formerly known as Kanye West, could cost the company some big bucks. The German sportswear company said Thursday that it could lose about $1.3 billion in revenue in ...
Adidas ended its partnership with Ye in October 2022 — leaving the firm with more than $1 billion million worth of Yeezy shoes in unsold inventory.
The YEEZY BOOST 350 V2 Carbon Beluga showcases an upper made of two-tone re-engineered primeknit. It features adidas’ advanced BOOST technology in the midsole, and a semi-transparent TPU cage ...
Kanye West’s Adidas Yeezy Slides literally changed the game when it comes to slide-on slippers. In fact, you can see its design and style incorporated into just about every brand on the market ...
A new trademark filing is likely our first peek at the upcoming Yeezy brand expansion, and a strategic exit out of a legal battle with Walmart.
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