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Nike Wins First Battle in ‘Total90' Trademark Litigation
Nike doesn't own the trademark for "Total90," which is the name of a line of its soccer shoes, but a federal judge has denied ...
First released in 2000, the Total 90 shoe left a lasting legacy on the soccer pitch. But now that story is growing on and off the field, too. Reloaded with authentic soccer style, the modern version ...
Nike took a lot of criticism this week after pulling a patriotic sneaker design from store shelves over concerns it could have unintentionally offended customers, but the company’s association with ...
When it rains, it... well, let's just say today Nike made it pour with a ton of news about its plans for the Tokyo 2020 Olympics. And there's more. In addition to its new sustainable apparel and ...
Nike this week sponsored its first shoppable Snapchat Lens for apparel as part of its campaign around the U.S. Soccer Women's National Team, which is preparing to play in the FIFA Women's World Cup ...
The Nike Phantom GT soccer cleat is the first to feature the FlyEase with the accessible entry in the upcoming Academy model. NWSL star Carson Pickett still remembers the pressure of learning to tie a ...
Every year since 1994, EA Sports has added a new game to its FIFA video game line-up. Next week marks the release of FIFA 17, its 24th instalment, and to celebrate, the company has teamed up with Nike ...
Not everything Nike does revolves around cool shoes and apparel. Its connection to the world of sports is about giving athletes the tools they need to perform at their absolute best. And, for soccer ...
Normally, a sports team switching uniform suppliers wouldn’t make front-page news or trigger a major public backlash. But Germany’s national soccer team isn’t any sports team, and its longtime sponsor ...
Warning: the athletes in Nike's new ad are so terrifying, they might give you nightmares–or at least keep their opponents up at night. Soon after unveiling a strategy to focus on sports and ...
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