Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Nike has released many Kobe Bryant kicks and continues to honour the basketball player's legacy by releasing yet another colourway, the Nike Kobe 9 EM Protro "Gift of Mamba.

Golden State Warriors' rising star Moses Moody has revealed his ultimate goal in the NBA: to carry on Stephen Curry's legacy.

Kobe made over $328 million during his 20-season NBA career, making him the highest-paid shooting guard in NBA history. He ...

In an unusual occurrence, art museums across the country are inviting sports fans into the world of fine art with exhibitions ...

Chicago Bulls legend Michael Jordan never won an NBA Championship in his third signature sneaker, but the model holds an ...

Candace Parker's relationship with Adidas is one that has grown stronger over time. The post Candace Parker Protects Adidas’ ...

Nike Basketball, Antetokounmpo's sponsor, took a not-so-subtle shot at Boston Celtics guard Jaylen Brown, making reference to ...

An icon in the shape of a lightning bolt. Impact Link Nike is deepening its partnerships with the NBA and WNBA as basketball explodes in popularity in 2024. That's good news for the company as it ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

The 2024-25 Nike City Edition uniforms are here! Following their debut in the inaugural in-season competition, they are back ...

All 30 NBA teams revealed their Nike City Editions uniforms, which they will debut during the NBA Cup in-season tournament ...