In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

The newest A Ma Maniere Jordan sneaker is on the way. Check our Sneakers news for more upcoming releases and breaking content ...

In an unusual occurrence, art museums across the country are inviting sports fans into the world of fine art with exhibitions ...

Nike scored a trademark win last Thursday in a New Jersey federal case against “Air Global” sneakers that look strikingly ...

The Nike Air Jordan 11 "Bred Velvet" sneakers campaign dropped on November 8, and fans are going ballistic. The kicks are ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

EXCLUSIVE: We’ve seen efforts to share risk and upside in success, and many times they come and go. Artists Equity, hatched ...

NBA Commissioner David Stern banned the Air Jordan 1, citing rule violations, but privately requested an autographed pair for ...

IF YOU’VE got a pair of old trainers in the back of your wardrobe then now is the time to check how much they could be worth.

Step into the new year with fresh sneakers, from the iconic footwear brand that does it all. Inside, the best Nike styles, ...