In the age of NIL, college athletes are more famous than ever. Now able and incentivized to partake in personal ...

These will be available exclusively through the Nike SNKRS website and app. The Nike Ja 1, Morant's debut signature shoe, was ...

Most NBA players choose to endorse American sneaker brands. However, some are persuaded to endorse sneaker brands from China.

Nike's deal with Michael Jordan in 1984 reshaped both their futures. The Air Jordan I, released in 1985, defied NBA ...

Nike has become a huge part of the NBA culture with many players endorsing the footwear. Here's the 10 all-time greatest Nike ...

Originally released in 1985, Nike Air Jordan sneakers are one of the most iconic shoes in basketball and pop culture. And ...

Elliott Hill, a 35-year Nike veteran, will assume the role of CEO next month as the sportswear giant faces declining sales ...

Meet Elliott Hill, the newly appointed CEO of Nike, a true embodiment of hard work and perseverance. Get ready for a ...

Elliott Hill started at Nike as an intern in 1988 but steadily scaled its ranks, banking on values of grit and hard work ...

College endorsements could help revive Nike's struggling stock, with strong growth potential in China and promising brand ...

Jordan Luka 3 basketball sneakers 'Motorsport,' 'Speedway' (in various colorways) are available right now. Here's where to find and buy a pair online.

Nike's stock, a component of the Dow Jones Industrial Average, has limped this year as the company has struggled in the ...