In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Nike is releasing its LeBron 22 "Currency" this Friday, November 15, 2024. The shoes are a product of the collaboration ...

The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

On Sunday, Jaylen Brown and the Boston Celtics picked up a 113-107 win over Giannis Antetokounmpo and the Milwaukee Bucks.

The Air Jordan 3 stands as a monumental figure in sneaker history, representing not just a shoe, but a cultural phenomenon.

It became clear early in last night's game between the Detroit Pistons and Milwaukee Bucks that Giannis Antetokounmpo was in ...

The collaboration of Fortnite x Nike was launched officially on November 13, 2024. It was a part of the popular game's Fortnite Chapter 2 Remix update.

Puma and Asics lead in brand searches and sales growth on the resale market. Nike dominates in high-value sneaker ...

Basketball star Caitlin Clark brings excitement to LPGA pro-am, playing with top golfers and drawing large crowds.

BELLEAIR, Fla. — Caitlin Clark tightened her ponytail, fixed her hat, took a deep breath, put her hands together, looked ...

Golden State Warriors' rising star Moses Moody has revealed his ultimate goal in the NBA: to carry on Stephen Curry's legacy.