Gigi Hadid literally stopped traffic during a photoshoot for Maybelline on Wednesday, Nov. 13. The model appeared to be ...

Cosmetics brand e.l.f., producer of viral Super Bowl spots and original music, announces now in-house production division.

The Glamlite Strawberry Shortcake Lip Kit keeps going viral on TikTok and selling out. One editor put it to the test. Read ...

However, this year is set to be different as I have found the most perfect festive lipstick shades—and they’re so good ...

Standout products: Lustreglass Sheer-Shine Lipstick in Business Casual and PDA, Squirt Plumping Gloss Stick in Like Squirt, ...

A South African beauty guru stunned Mzansi with their luxurious R12K makeup routine and went viral on TikTok. The 27-piece ...

A customer brandished an air gun at startled shop staff after they refused to sell him pellets for it. When police caught up with Jay Gibb they found he was also carrying a knife. Gibb, 22, appeared ...

With that being said, if you are interested in achieving a softer cherry look, the Black Honey lipstick would be the best option. Ultimately, I recommend both types of Black Honey; it just depends on ...

These Charlotte Tilbury advent calendars go viral every holiday season, so if you're in need of some new celebrity and ...

Party season is almost upon us and we would usually be thinking of a glittery eye and a red lip but the hottest lipstick for ...

Make-up artist Patrick Ta has responded to recent criticism over the US$42 price of his new Major Dimension Eye Illusion Eyeshadow Duos. He took to TikTok on 26 October to share the product’s high-end ...

Perhaps the real test of a truly iconic look is walking into a costume party dressed as one of these women, and everyone ...