PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Read more about the 10 hair trends set to dominate 2025. We also tap five celebrity hairstylists from all over to weigh in, with examples and products to help you achieve them with ease. The new year ...

The Dyson Airwrap is an iconic product, but its pricey and its far from the only option. Here are 10 styling tools that can ...

A blow dryer—or a handy blow-dry brush—is a great tool for getting a bouncy style, but for those who prefer a sleeker look, ...

Ultra-long hair is striking on its own, but for 2025, Jenny Cho, celebrity hairstylist and FEKKAI Five Member says to add ...

Want to surprise your special ones on their birthdays, anniversaries and others? Here is a comprehensive list of the top Best ...

Face-framing layers, the ‘90s supermodel blowout, and bobs (so many bobs) are bound to dominate our social media feeds. But ...

When it comes to styling your hair at home, achieving a salon-like look can be extra challenging without the right tools. If you're tired of struggling with various blow dryers, round brushes and ...

When it comes to styling your hair at home, achieving a salon-like look can be extra challenging without the right tools. If ...

The Airwrap is basically the Swiss army knife of hair styling tools—it does it all. “Dyson, a brand known for innovation, ...

We will soon be entering 2025 and to celebrate the occasion many retailers including Ulta Beauty have rolled out incredible ...

Whether you're looking to update your styling arsenal or a gift a loved one, these deals are well worth a look ...