Through the mass medium of television, the homeshopping channels have been able to build real community between the viewer/customers, the QVC/HSN program hosts and the product spokesperson.
As mobile plays a greater role in shopping, homeshopping networks like HSN and QVC are refining every touch point to keep customers engaged and give them a seamless cross-channel experience.
HSN's sales are soaring. The TV shopping network's sales grew 14% in 2014, compared with 4.1% growth across the retail industry. HSN's growth, which is largely driven by its apparel and jewelry ...
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