Focus groups are a fast and effective way to elicit information and perspectives from a variety of key informants simultaneously. In public health, it is often a standard research methodology that is ...

After 61 focus groups for New York Times Opinion, listening to voters on the Biden presidency, Donald Trump and Kamala Harris ...

In the latest installment of NBC News' Deciders Focus Group series, voters who didn’t participate in the 2020 election discuss how memories of the Trump economy and the issue of abortion are ...

A focus group generally consists of five to 12 potential customers who are asked their opinions in a group interview. Participants should fit your target market--for example, single men ages 18 to ...