High demand for weight-loss and diabetes drugs like Ozempic and Wegovy has led to a shortage in manufacturing. In the ...

In the same way, the name you choose for your brand plays a big part in whether your audience gives you the time of day—and the impact can have far-reaching consequences. Here are some of the ...

As the market continues to evolve and consumers become more discerning about the products they buy, the success of celebrity ...

With devious shrinkflation taking over so many popular chip possibilities by reducing contents while raising prices, having a list of store-brand chips can keep bags from the big names from ...

Before they were household names, many top U.S. designers got their start at The Council of Fashion Designers of ...

Finding a good name for a brand can seem elusive. But Leif Stromnes, managing director, strategy and growth, DDB Australia, says that it’s slightly easier than you might think. In 2013 ...

Pharma and CPG brands embrace jingles because the economics and neuroscience work.

Senator Bernie Sanders reveals that generic drug manufacturers can sell semaglutide, the generic of Ozempic & Wegovy, for less than $100 a month.

A new study used YouGov data and analyzed Instagram hashtags to find out which brands have the most loyal and engaged ...

2024 Brand philosophy and mission: Drawing its name from the word “rhetoric,” the art of storytelling, the label pivots around engaging in dialogue with a diverse community of artists.

We all love Better Made chips and Faygo pop, but here are some other Michigan-made munchies that our critic raves about.