Customer Lifetime Value is a crucial metric in the marketing of modern services - Rohit Arora explores the core ideas. Online marketplaces and shared-economy platforms have been on the rise in all ...

Over the past few weeks, I’ve been speaking with academic experts and CFOs about emerging KPIs (key performance indicators). As I previously wrote, customer lifetime value (CLV) is in; and 30 ...

Bengaluru: Online retail firm Amazon.com Inc. and ride-hailing app Uber Technologies Inc. have outperformed their rivals, such as Flipkart and Ola, in terms of customer satisfaction and loyalty at ...

ON AUTO PILOT But first, we must begin at the beginning—that is, with the apps. Ola and Uber saw demand plunge from about 1.5 million rides per day just before the pandemic to zero at its peak.

The $49 billion e-commerce firm Shopify defines lifetime value as the total amount of money a customer is expected to spend with the business over the course of an “average business relationship”.

Companies like Meru, Uber and Ola are offering tangible and intangible add-ons such as booking and payment convenience through mobile applications, in-cab WiFi connectivity, 24×7 customer support ...