SACRAMENTO, Calif. — Dante Belissimo is the creative mind behind custom sneakers from different sporting teams and professional Sacramento Kings players featuring unique colors, patterns and designs.

In the 1970s, Adidas was the undisputed king of sportswear, dominating basketball courts and streets alike. But an overlooked ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Capitalizing on the momentum of Sinner-mania in Italy, Nike officially released the first installment of Sinner's signature gear in limited quantities at a pop-up event for local fans in Turin.

On the inside of the shoe, Nike references classic Valentine’s Day conversation candies with custom slogans including ...

What do you think of Jayson Tatum's newest Jordan Tatum 3 colorways? Check our Sneakers news for more breaking content!

Whether through DIY or custom commissions, young people are willing to spend more time and money than ever to find their ...

For an active young family, any injury or illness can be a setback. But for 9-year-old Sophia Jenkins and her family, their ...

Olympic gymnast Jordan Chiles sat down with 'Today' host Hoda Kotb to talk about losing her bronze medal and how she hasn't ...

Abi Caswell, the founder of BATTER a bakery X NOLA in New Orleans, went viral on TikTok after posting a video explaining how a customer didn't show up to pick up their cake.

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.