Most brands talk about purpose. The consequential ones prove it. In an age where every company claims to “care,” staying culturally relevant without veering into performative activism has become one ...

The Lede Reporting and commentary on what you need to know today. This way of perceiving social reality—and particularly a person’s reading life—may seem inane, even deranged. But performative reading ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. The performative male: we know them, we love them and we love ...

Jillian Sunderland has previously received funding from Social Sciences and Humanities Research Council (SSHRC) Grant and the Ontario Graduate Scholarship (OGS) Award. University of Toronto provides ...

Across TikTok and university campuses, young men are rewriting what masculinity looks like today, sometimes with matcha lattes, Labubus, film cameras and thrifted tote bags. At Toronto Metropolitan ...

Every workplace seems to have one. A manager who goes silent for days, then suddenly reappears in the team chat the moment senior leadership checks in. They’ll swoop in to take credit for the work ...

You may have seen him walking around campus: jorts and a tattered sweater, watered-down matcha in hand, wired headphones trailing into a tote bag that almost certainly also houses a worn copy of “The ...

Participants wear Ruth Bader Ginsburg shirts and carry protest signs and copies of Michelle Obama’s Becoming. They wear wired headphones and, inexplicably, Labubus, the creepy collectible plush toys ...

You can easily recognize one: his shoulder is usually seen with a tote bag that has a Labubu securely attached. In one of his hands, a book on feminist literature — in his other, a matcha. The ...

The rapidly growing trend of pop-up competitions for overcompensating men reached Northwestern over the weekend, in a competition to label the “most performative man.” The collection of men in ...

He wears thrifted cardigans, quotes bell hooks and calls himself emotionally fluent — all while expecting applause for everything he does. The “soft boy” was supposed to be the antidote to toxic ...

The performative male. We all know who he is: feminist, loves matcha, thrifts his baggy jeans and listens to Clairo through his wired headphones. At the performative male contest held on campus on ...