Most NBA players choose to endorse American sneaker brands. However, some are persuaded to endorse sneaker brands from China.

The NBA season is right around the corner, but Kyrie Irving has business to attend to first. The Dallas Mavericks guard is ...

Several athletes representing different brands have made the trip to China in recent weeks to promote their new hoop shoes.

Stephen Curry received a hero's welcome in China, as fans gathered in massive numbers to celebrate his Curry Brand tour.

Golden State Warriors star Steph Curry is currently in China for a promotional tour of his basketball shoe brand. China is ...

Under Armour's Curry Brand - a partnership with basketball star Steph Curry - has opened its first brick-and-mortar store, in ...

Dallas Mavericks star point guard Kyrie Irving is spending time in China as part of his commitment to ANTA. Irving has been seen interacting with fans and in one instance, was even parading a Kobe ...

Steph Curry launched the world's first Curry Brand store on Thursday in a brand-new mall in Chengdu, China. Currently on the brand's "China Tour," the Golden State Warriors star is joined by ...

Kyrie Irving names NBA icons such as Kobe Bryant and Michael Jordan amongst others as the inspirations behind his shoe.

Made popular During the Golden State Warriors ' playoff run in 2022, Stephen Curry 's trademark "night, night" celebration is ...

The previous version of the shoe merged the brand’s FuelCell and Fresh Foam cushioning technologies into one sneaker.

In a single column, Adrian Wojnarowski, then with Yahoo, called JR Smith a "fool," "clown," and "spoiled, suburban kid." ...