The simmering feud between Jaylen Brown and Nike appears to have flared up again thanks to a post from the apparel and ...

Rutgers men's basketball stars Ace Bailey and Dylan Harper on Thursday signed a name, image and likeness (NIL) endorsement ...

NBA fans were shocked this week when Celtics star Jaylen Brown found himself in the crosshairs of Nike's social media team.

One of the surprising storylines in this early NBA season is a budding feud between Boston Celtics superstar Jaylen Brown and ...

Jaylen Brown's beef with Nike Basketball continued Thursday after Nike took a not-so-subtle shot at the Celtics star on ...

It’s no secret that Jaylen Brown hates Nike. The Boston Celtics star blamed shoe company politics as the reason he wasn’t ...

The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...