In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

DMC helped make Adidas as iconic as it is today, and Nelly gave Nike’s Air Force 1s its own anthem. Quite frankly, it’s tough ...

The Nike Air Jordan 39 "Croix" marks the latest addition to the Jordan Brand's performance basketball lineup, set to debut during the highly anticipated 2024 holiday season.

Democrats’ map expanded to include the six battleground states that Biden won in 2020 — the three blue wall states, Arizona, Nevada and Georgia — plus North Carolina. While the campaign had ...

For many basketball players, securing a signature shoe deal isn’t just a milestone – it’s a dream and a lasting symbol of ...

The UConn Huskies women's basketball team is set for an intense 2024-25 season, aiming for a national championship run. There will be a lot of expectations on their star player, Paige Bueckers.

Following its latest collab with the GOAT in tennis, Nike salutes the women in the basketball game with its newest Jordan shoe lineup designed for current — and future — WNBA superstars.

COLUMBIA — Junior forward Ashlyn Watkins is not playing with South Carolina women's basketball's exhibition game in Memphis, Tennessee on Tuesday night, due to her suspension following her ...

To celebrate his unanimous 2023-24 Rookie of the Year victory, Wembanyama arrived to the game with "Wookiee of the Year" Nike GT Hustles ahead of a clash with the Houston Rockets. The No. 1 ...

Valle Crucis, North Carolina — In the hills of Watauga County in western North Carolina, the ride for Valle Crucis Elementary School students was filled with excitement Friday. They were among ...