Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Cooper Flagg has arrived in the college basketball realm and that too, with an impressive reputation built during his high ...

Ja Morant back and healthy on an NBA floor has been a pleasure to watch this season and as long as he's playing like his usual self, the Memphis Grizzlies will stand a chance to be contenders in ...

We don't get a lot of great on-campus matchups in the opening week of any college basketball season ... It's North Carolina vs. Kansas inside Allen Fieldhouse. Blue blood vs.

Listen to KU students, and they’ll tell you North Carolina can’t compete with Kansas. “KU is the better blue blood because it has the history of basketball within the program,” Peters said.

Queens is a slight 1.5-point favorite against Western Carolina, according to the latest college basketball odds. The oddsmakers were right in line with the betting community on this one ...

WNBA Rookie of the Year Caitlin Clark took the golf course for an appearance in The Annika Pro-Am on Tuesday, and she did so ...

CHARLOTTE, N.C. — South Carolina women's basketball starting forward Chloe Kitts is out for Saturday's game against NC State. Minutes before the Gamecocks (2-0) took the floor to face the ...

A lot has changed in the last week for No. 1 South Carolina women's basketball. On Monday night, the Gamecocks opened the season against Michigan and despite the game happening in Las Vegas ...

South Carolina - The Gamecocks had a scare against ... 13 of the best early-season nonconference matchups in women's college basketball that you should have fixed on your TV.