Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...

From stretchy knit uppers that offer maximum breathability to cushion-heavy outsoles, these Asics sneakers promise the best workout or rest day of your life.

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

As Foot Locker cements its commitment to basketball, the retailer is highlighting key athletes connected to Puma, Adidas and ...

The shoe is designed to withstand the unique movements in fencing, like sudden lunges, as well as the abrasive metallic strip on which the sport is played.

Golden State Warriors star Stephen Curry shared his reaction to the Curry Brand’s first-ever collegiate superstar’s defensive play.

Angel Reese is spearheading Reebok's branding efforts, and the Chicago Sky star offered a glimpse of one of the brand's ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Houston Rockets rookie Reed Sheppard — selected third overall in the 2024 NBA (National Basketball Association) Draft — recently signed a multi-year apparel and footwear deal with the popular ...

Arris is a carbon fiber manufacturing firm with roots in aviation and consumer electronics that started making plates ...