In 2024 marketers made many bold AI predictions. Which ones came true?
Sam Scott returns to mark the homework of 2024 marketing predictions in his column, The Promotion Fix. It’s an annual ...
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AI Adoption Study: ChatGPT Is Holding Its Lead Against Microsoft Copilot and Google Gemini
Generative AI tools have become essential to enterprise operations, with ChatGPT leading the market, but competitors like ...