“The demand for performance basketball sneakers is strong ... which increased 305 percent for the same period. Adidas, too, ...

The Milwaukee Academy of Science boys’ basketball team, an Adidas Basketball partner school, also joined the celebration, receiving the new Dame 9 sneakers. Damian Lillard, known for his “Always Dame ...

The shoe’s first on-court look came in the NBA on Oct. 25, when Gabe Vincent of the Los Angeles Lakers wore a black Adidas ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Official pictures, pricing, and release information for the futuristic adidas 'IIInfinity Series' sneaker collection.

Adidas is all set to release a series of brand new Adidas IIInfinity sneakers on November 9, 2024. The release time is officially scheduled at 3 PM GMT.

Perfect for cheering from the stands or cruising around town, adidas’ new Centennial 85 collection celebrates everything we love about college basketball: the tradition, the passion, and the pride of ...

Adidas has unveiled the recently relaunched Kareem Abdul-Jabbar OG sneakers in new colorways. The relaunched Kareem ...

On Wednesday, adidas Basketball unveils the Dame 9 "True Blue" colorway – a continuation of Lillard's success with his signature shoe line. The "True Blue" colorway's predominantly black ...

AP Separately, Adidas saw strong growth in Greater China in the third quarter, while sales in North America excluding Yeezy shoes were up on the year thanks to improving brand image, the company ...

Once meant for the basketball court, these old-school hoop shoes perfectly reflect today's fashion trends. These styles are more than general-release colorways. Adidas has enlisted the help of a ...

Following its latest collab with the GOAT in tennis, Nike salutes the women in the basketball game with its newest Jordan shoe lineup designed for current — and future — WNBA superstars.