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Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.

YouTube reveals how AI, viewer satisfaction, context, and multilingual tools are reshaping its recommendation system for 2025.

YouTube announced a number of new experimental features for Premium subscribers. You can now listen to music videos in higher quality and watch Shorts with picture-in-picture.

Pakistani YouTube star Rajab Butt has avoided jail after promising a judge to upload animal rights videos for a year.

YouTuber Matt Carriker is ending his Demolition Ranch channel after a successful 14+ years making content for 11M subscribers.

SAVE $13 PER MONTH: YouTube TV is on sale for $69.99 per month for your first 6 months, down from the usual price of $82.99 per month. That's an overall savings of $78 for new users.

The NFL’s “Tailgate Concert,” an annual Super Bowl Sunday event first held in 2021, is shifting from TikTok to YouTube for this year’s edition. YouTube and the NFL announced Post Malone as the headliner of this year’s livestream.

Spotify is looking to land more video creators. Its head of content partnerships shared how the platform is taking on podcast rivals.

Dr Disrespect’s viewership numbers have seen a stark fall on both YouTube and Rumble ever since the creator joined the platform.

YouTube Premium subscribers can now experiment with 4x playback speed on videos. This feature allows users to speed up videos significantly, potentially useful for skipping intros, sponsor segments, or quickly reviewing content.