Tesco could use Clubcard data to warn shoppers when they are buying too many unhealthy items, its chief executive has said.

Tesco could use artificial intelligence (AI) to encourage its shoppers to make healthier choices, the company’s chief executive has suggested. About 22 million people are signed up to the loyalty scheme, which offers significant in-store discounts and rewards.

If Tesco uses Clubcard data to warn shoppers when they are buying too many unhealthy items, Mirror columnist Siobhan McNally asks can we trust a supermarket's “head office’ to decide which food is best for us?

He said the technology could point out to customers when they have exceeded their daily recommended salt limits and suggest healthier alternatives. Speaking at the FT Future of Re

Tesco ‘could use Clubcard data to nudge customers towards healthier choices’ - Chief executive Ken Murphy said artificial intelligence could be used to monitor how customers were shopping.

TESCO could start monitoring peoples’ shopping baskets and scold them if they try to buy too many unhealthy salty items. The boss of Britain’s biggest supermarket said that it could use artificial

The supermarket boss said he expected to use artificial intelligence ( AI ) to help customers make healthier choices by alerting them when they go over their daily recommended allowance.