When your data — not the product — determines the price, fairness becomes a luxury few can afford,” writes Assemblymember.

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Corporations Have A 'Shady New Way To Charge You More.' It's Called Surveillance Pricing, And It's Weaponizing Your Own Data Against You Adrian Volenik Thu, Jun 19, 2025, 11:01 AM4 min read ...

With surveillance pricing, also known as dynamic pricing or individualized pricing, companies use a mix of personal information to tailor prices to individual online shoppers.