When your data — not the product — determines the price, fairness becomes a luxury few can afford,” writes Assemblymember.

The prices you pay for goods online may be determined by your browsing history, zip code, and more. Learn how surveillance pricing works.

Discover how companies use your personal data to manipulate prices and what you can do to protect yourself from surveillance ...

Surveillance pricing is the practice by which companies collect data about you to determine how to price their products and services. Here are some strategies for identifying and defending ...

What is surveillance pricing and how is California trying to ban it? Are you paying more than your neighbor for that backpack online? Consumer advocates say you can, all because of surveillance ...

With surveillance pricing, also known as dynamic pricing or individualized pricing, companies use a mix of personal information to tailor prices to individual online shoppers.

The Federal Trade Commission studied surveillance pricing. It released initial findings a few months ago and found some retailers track your “mouse movements on a webpage” and the “type of ...

LOS ANGELES, May 6, 2025 /PRNewswire/ -- California's landmark bill regulating surveillance pricing, AB 446 (Ward), advanced out of the Assembly Committee on Judiciary today by a vote of 8 to 3 ...

JACKSONVILLE, Fla. — In the digital age, we all know our data is out there, but did you know it could determine the price you pay? An Action News Jax investigation found that companies could use ...

LOS ANGELES, May 6, 2025 /PRNewswire/ -- California's landmark bill regulating surveillance pricing, AB 446 (Ward), advanced out of the Assembly Committee on Judiciary today by a vote of 8 to 3 ...

With surveillance pricing, also known as dynamic pricing or individualized pricing, companies use a mix of personal information to tailor prices to individual online shoppers.

LOS ANGELES, May 6, 2025 /PRNewswire/ -- California's landmark bill regulating surveillance pricing, AB 446 (Ward), advanced out of the Assembly Committee on Judiciary today by a vote of 8 to 3 ...