Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping ...

NEW YORK – July 10, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of global partnerships.

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

Carole Robinson is Chief Communications and Brand Marketing Officer for Nielsen, responsible for all of Nielsen’s communications and brand marketing efforts, including external media relations, ...

Warsaw, Poland – March 24, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has published its latest February All Screens Video Landscape report, covering viewing (a ...

For over a century, tennis has captivated fans worldwide, evolving into one of the globe’s most popular sports. While the sport’s fandom continues to grow, newer racket sports—like padel and ...

Uncover how marketers from EMEA and APAC are identifying, measuring and optimizing ROI through the entire customer journey.

Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors.

Alors que le paysage médiatique devient de plus en plus fragmenté, les spécialistes du marketing sont confrontés au défi de planifier et de mesurer efficacement les campagnes cross-média. Comment ...