The Supreme Court delivered Republicans their latest win on Friday, putting on hold an appeals court ruling that would have ...
Most political media plans do a decent job of reaching voters, but are they reaching them in the right context, at the right ...
Sixty-four percent of campaign staff receive no benefits at all, yet they have the same experience level and tenure as their peers that work for firms and party committees. The work is the same, but ...
Top GOP media shop IMGE has acquired Direct Persuasion, the Republican advertising and strategy firm founded in 2018 by longtime digital strategist and former Trump campaign Digital Director Gary Coby ...
Most Democratic advertising communicates a message, not a lasting asset. In other words, Democrats rarely try to build memory anchors.
With political ad spending projections sitting at $11.6 billion, campaigns and outside groups are letting loose across TV, digital and CTV.
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