(Reuters) -Online spending soared $24.1 billion across U.S. retailers during the stretch from July 8 to 11 – dubbed "Black Friday in Summer", outpacing Adobe Analytics' prior forecast, as eager shoppers rushed to snap up deep discounts on back-to-school essentials.

Amazon Prime Day, the four-day period during which the e-commerce company offers special deals and signs up new Prime members, helped lift total online sales across America by 30.3% for the period to $24.

Consumer spending was up 9.9% on the first day – July 8 – of Amazon Prime Days compared with the first day in 2024, according to Adobe. U.S. online sales totaled $7.9 billion on July 8, the largest daily tally so far in 2025, Adobe noted.

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While nationwide firearm sales have held steady this spring, guns.com is reporting significant growth, surpassing 10-percent year-over-year gun sales growth in the first half of 2025, according to the company's internal data.

Amazon Prime Day is over, but you can still find some all-time-low prices on our favorite Apple products, TVs, laptops, and more live today.