Martequity: Loyalty programs have dramatically evolved from basic points-for-purchase systems to sophisticated, data-driven ...

Christine Duffy, Carnival Cruise Line president, says lifetime perks no longer sustainable as passenger numbers soar.

Valor Oil-operated Hop Shop Convenience Store has revamped its loyalty program by eliminating tiers. Under the new program, ...

Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities for brand engagement.

Many travelers are frustrated with devalued points and stricter elite status requirements, leading to changes in traveler ...

The goal? To let members earn and redeem points on "stays with soul," rather than the cookie-cutter properties that make up ...

RaceWay, which operates more than 240 stores in 11 states, has launched its first-ever loyalty program, RaceWay Rewards.

RaceWay has launched a customer loyalty program, RaceWay Rewards, in partnership with Par Technology Corp., to deliver ...

Learn how modern loyalty programs are evolving to foster deeper customer relationships through personalization, seamless ...

Foot Locker has unveiled its updated FLX Membership Program in Europe. The enhanced loyalty scheme features a range of new ...

Weeks after Carnival upset longtime cruisers with loyalty changes, Seabourn announces its own overhaul with new opt-in rules.