LG Electronics said Thursday it has joined hands with global office solutions provider Ricoh to enhance its business-to-business (B2B) sector, a key growth driver for the Korean home appliance firm.

LG Electronics Inc. said Thursday it has joined hands with global office solutions provider Ricoh Co. to enhance its business-to-business (B2B) sector, a key growth driver for the Korean home appliance firm.

LG Electronics announced a new partnership with Ricoh, a leading global office solutions company, on Thursday, aiming to strengthen its competitiveness in the global business-to-business market. The memorandum of understanding,

As part of the new agreement, Ricoh will pair select offerings with LG’s premium digital signage products and various other B2B solutions. LG has identified the B2B sector as a key driver of business growth and aims to increase its B2B sales to around 45% of total sales (from all business divisions) by 2030.

Co Ltd will focus more on the business-to-business (B2B) market, whose growth is expected to outpace the consumer market.