Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Apple is giving more people the chance to test a software update that will implant artificial intelligence into its virtual ...

The AI technology is coming out in U.S. English only for now, but will expand into localized English in Australia, Canada, ...

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This power efficiency will be particularly beneficial as Apple continues to push the envelope with artificial intelligence ...

Apple continues its tradition of decking out the Fifth Avenue store ahead of product launches, this time with glowing rainbow ...

The free update enabling the first set of features in Apple’s suite of artificial intelligence became available Thursday.

The first iPhone 16 reviews are live, and despite the delay to AI features, it looks like hardware upgrades have spared Apple ...

What separates the new processors in the iPhone 16 and iPhone 16 Pro? Apple hasn't revealed much, so we ran benchmarks to see ...