Known as Catalyst Brands, the new company includes Aéropostale, Brooks Brothers, Eddie Bauer, Lucky Brand, Nautica and JCPenney. The joint venture was formed in an all-equity transaction between JCPenney and Sparc Group, with shareholders Simon Property Group, Brookfield Corporation, Authentic Brands and fast fashion company Shein.

JCPenney has merged with the owner of several retail brands to create a brand new company. On Jan. 8, JCPenney merged with SPARC Group, the owner of the following companies: Through the merger, JCPenney and SPARC Group created Catalyst Brands.

JCPenney announced Thursday the company merged with SPARC Group, to form a larger retail organization called Catalyst Brands.

Retailers are banding together for a massive operation based out of Texas that will see JCPenney merge with the parent company of Forever 21. Known as Catalyst Brands, the new company includes Aéropostale,