Building on its reputation as a premium ocean cruise line, Celebrity Cruises announced a new offering, Celebrity River Cruises, a luxury river cruise line. The line has already ordered ten new ships to compete in the highly profitable river cruise market.

Royal Caribbean today announced the launch of Celebrity River Cruises, a premium river cruise vacation that will begin taking bookings this year, according to a press release. The Company has committed to an initial order for 10 transformative ships and plans to sail in 2027.

Royal Caribbean Group is taking on a new challenge with plans to launch a premium river cruise product to begin sailing in Europe in 2027. Called Celebrity River Cruises, the brand has signed an initial order for 10 river ships that will take design inspiration from the line's Edge Series ocean ships.

"Celebrity River Cruises will bring the quality and sophistication of our Edge Series ocean ships to the most iconic rivers, starting with Europe," Laura Hodges Bethge, Celebritys

Celebrity Cruises will launch European river trips in 2027, a first for the brand that is a favorite of Travel + Leisure readers. Best known for its amenity-packed mega-ships, Celebrity Cruises plans to launch 10 river vessels,

Bookings are already off to a record start in 2025 for Royal Caribbean, and the company is now set to expand its offerings further by breaking into river cruises, the CEO told Skift.

Celebrity Cruises is creating its newest billion-dollar ship with a twist: The luxury cruise line is inviting the public to help design it. It has launched a program called “Xcel Dream Makers, ” which allows travelers from around the world to have a say in shaping the future of cruising.