LG Electronics wants to expand its B2B offerings The goal is to hit $7.5 billion in B2B revenue by 2030 The tech giant is ...

We’ll explore why NPS is often misaligned with B2B needs and why B2B organizations need to look beyond NPS for a deeper ...

The dynamics of B2B buying are evolving and brands need to adapt to meet the shifting expectations of modern buyers. We ...

For many B2B marketers, their worth is measured by volume of leads rather than strategic impact. How can they break the cycle ...

ODP unveiled a huge strategic B2B relationship, which could mean up to $1.5 billion over the next 10 years, but is ...

These practical tips can help you create emails that not only grab your audience's attention but also entice them to keep reading.

But that value is less clear when it comes to backing B2B startups. Alex Pall and Drew Taggart, also known as the ...

In B2B marketing, simply sticking to traditional channels may limit your potential.  As audiences diversify and new ...

ODP Corporation misses Q3 earnings and sales expectations, lowers FY24 EPS guidance. Also, ODP entered a partnership with a ...

Winning The Drum Awards for B2B in the Content category was Brand Impact Group and client Pegasystems for a campaign called ...

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies ...

In the highly competitive B2B landscape, effective sales training can be the difference between merely reaching sales targets ...