Here are six transformative trends that I see shaping the future of B2B GTM strategies over the next few years.

While some tension is normal, shared goals and data-driven strategies can bridge the gap between B2B sales and marketing ...

These journeys can be vastly different, driven by different motivations, timelines and decision-making processes.

Buying Groups Blueprint and Buying Groups Orchestrator drive improved efficiency and increased sales through stronger sales ...

LG Electronics said Thursday it has joined hands with global office solutions provider Ricoh to enhance its ...

Under a third (30.7%) of the 600 B2B marketers surveyed say the CFO/finance director is their most important relationship ...

The new B2B marketing model is more than a growing set of tools and channels, but rather represents a shift from niche ...

Are you a print subscriber? Activate your account. By Tim Nudd - 2 min 16 sec ago By Jon Springer - 1 hour 25 min ago By ...

The majority of the funds were raised through equity, led by Info Edge Ventures, with participation from Orios Venture ...

Image by DC Studio on Freepik While establishing a marketing budget is an important step for any healthy, growing busi ...

The concept of customer experience (CX) has shifted from customer-centricity to customer obsession, making it much more ...

Altair Media Highlights the Growing Importance of Social Media in B2B Marketing Strategies.UK - September 10, 2024 — B2B ...