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Adidas is releasing a second wave of Yeezy shoes into the market as it moves to clear out the inventory of its defunct collaboration with Ye, formerly known as Kanye West.
Seven months after Adidas cut ties with Ye, the break-up continues “hurting” the brand, the CEO said as boxes of once-popular Yeezy shoes are still piling up in warehouses.
But the Yeezy shoe designs, are Adidas’ intellectual property. Kanye West is seen on October 21, 2022 in Los Angeles, California. Rachpoot/Bauer-Griffin/GC Images/Getty Images.
After ending the partnership, Adidas said it would try to sell the apparel without the Yeezy name and branding. Adidas' stock price closed Friday at $74.61, down by 0.73%.
Demand for Yeezy brand shoes is rising among sneakerheads after Adidas pulled the plug this week on its commercial partnership with Ye, the rapper better known as Kanye West, over his antisemitic ...
The company is stuck with $1.3 billion worth of unsold Yeezy shoes after cutting ties in October with the rapper now known as Ye over his antisemitic and other offensive comments on social media ...
Yeezy accounted for about 10% of the company's annual revenue, while Adidas said that terminating its deal with Ye will put a $246 million hit in its bottom line this year alone.
The Yeezy sneaker brand was born out of 2013 partnership between Adidas and Kanye West, who now goes by Ye.. YEEZY Day, which originated in 2019, will take place again this year. It did not occur ...
The YEEZY BOOST 380 HYLTE features a multi-toned re-engineered Primeknit upper in a sock-like design, offering a snug and adaptable fit. A translucent monofilament window woven into the upper ...