It's official — Walmart's Black Friday shopping event will kick off early on Monday, November 11 (in-store shopping begins November 15). The retailer recently released its much-anticipated Black Friday ad, and we are pleased to announce that the deals don't disappoint.

Walmart unveiled its Black Friday plans Monday and said it will start the first of two sales on Veterans Day.Why it matters: The world's largest retailer can have a massive effect on how and when other retailers hold their sales.

The commerce giant’s most anticipated shopping moment of the year spans 3 events. What customers need to know.