When Natasha finally heard back from Uber, a spokesperson sent her an "insane" map provided by the MTA. The ride-hailing service used this map to create an algorithm that automatically applies the ...

Uber spent some $58 million on Google Maps - a function that is "critical to the functionality of our platform," built in as it is to the company's apps for riders and drivers alike. The filing ...

Uber does not have ads in the app that serve up when a car passes a certain store similar to Google Maps, but Argyilan appears to believe that is a possibility. "We don't yet," she said.