Amazon Raises Its Ad Spending on Elon Musk’s X, in Major Reversal
Amazon is ramping up ad spending on Elon Musk’s X, according to people familiar with the situation, a major shift after ...
Twitch Is Reportedly at Risk of Becoming a 'Zombie Brand' at Amazon as It Still Struggles for Profitability
Now, as Twitch approaches ten years in Amazon's portfolio, it's still not profitable — and insiders have concerns about its ...
Jewish Telegraphic Agency2mon
Streaming platform Twitch bans the word ‘Zionist’ as a proxy for spreading hate toward Jews and Israelis
The move by Twitch, an Amazon-owned platform with more than 240 million active users, comes after increased scrutiny, including from a prominent lawmaker who recently sent company executives a ...
Dexerto2d
Kai Cenat finally reveals why he turned down $60M to leave Twitch for Kick
Kai Cenat has finally broken down why he decided against leaving Twitch and jumping to Kick after they offered him a $60M ...
Amazon Ads Launches Brand+, A Way For Marketers To Leverage Shopping, Browsing And Streaming Data From Amazon’s Total Footprint
Amazon Ads is rolling out Brand+, a new offering for marketers combining "trillions of signals" from shopping, browsing and ...
Kotaku6mon
Donald Trump's Twitch Account Unbanned After 3+ Years
Today, Twitch unbanned Donald Trump’s official channel. The Amazon-owned video game streaming site reversed the ban due to Trump’s status as the official Republican nominee in 2024's ...
MediaPost3d
Amazon Brand Awareness Ad Tool Emerges From Beta
AI-driven optimization platform Brand+ became available to all advertisers Monday in the Amazon DSP. Intended to simplify ...
Amazon Ads Launches AI-Driven Optimisation Capability For TV Advertising, Brand+
Brand+ builds on Amazon Ads recent AI-driven programmatic media buying innovations, including the launch of Performance+, ...